Q4 2020 Performance of Top Android Survival Games in the UK

As the year 2020 drew to a close, the survival game genre continued to captivate Android users in the United Kingdom. Sensor Tower's data offers a glimpse into how five major titles fared in the fourth quarter.

FGTeeV Goozy, despite being a relatively new entrant, saw an initial spike in downloads reaching 17K in early November but experienced a declining trend to 3K by the year's end. Weekly active users peaked at 19K in mid-November before falling to 8K, mirroring the download trend.

Idle Arks: Build at Sea demonstrated resilience in both revenue and user engagement. The game's revenue showed a mid-quarter dip, bottoming out at $454 but recovered to $659 by December's end. Downloads had a similar journey, with a trough in November at 5K and a rebound to 8K. Weekly active users also saw a rise from 15K to 20K in the final weeks of December.

Raft® Survival - Ocean Nomad had a notable revenue spike in late November, reaching $1.95K, and downloads followed suit with a significant increase from 5K to 8K in the last week of December. The weekly active users grew from 15K to 23K, indicating a strong finish for the year.

Hello Neighbor maintained a steady stream of revenue throughout the quarter, with a peak of $206 in the week leading to Christmas. Downloads saw a substantial increase from 3K to 5K during the same period, and weekly active users surged from 13K to 18K at the quarter's end.

Survival & Craft: Multiplayer experienced a more modest quarter. Revenue remained below $230, and downloads dipped to 1K from an early quarter high of 4K. The weekly active users showed a downward trend, dropping from 7K to under 3K, reflecting a decrease in player retention.

Sensor Tower provides further insights and analytics for those interested in the deeper dynamics of app performance, user trends, and market strategy.